Christoph Knappik
Customer Insights, Advanced Analytics & Decision Support
I help businesses understand how customers make purchase decisions — and turn that understanding into clearer choices on brand positioning, offer design and pricing.
My work combines survey design, customer insight, advanced analytics, simulation and, increasingly, AI-augmented workflows to turn complex data into clearer business decisions.
This site collects small data products, writing and experiments at the intersection of customer behaviour, decision intelligence and applied AI.
Prototypes & Data Products
Driver Analysis App
An interactive prototype workflow for exploring the importance of drivers for a KPI, prioritizing action levers and simulating the potential effects of driver changes.
DWD Temperature App
A small data product that uses measurements from official German weather stations to show where today’s current daily high stands compared with historically observed daily highs at the same station.